<h4>ABOUT THE CLIENT</h4>Lentera Bagi Bangsa (LBB) is a foundation that provides scholarship for children’s education in Indonesia’s rural areas. It’s currently partnered with Sekolah Lentera Harapan and offer sponsorship to their students who are eligible to receive help.With Indonesia’s demographic facing widening wealth gap and growing birth rate, LBB needs more sponsors to support children under their supervision.The current method in finding sponsors are from charity events held at corporate offices. Now LBB is looking for a way to expand their reach towards bigger audience and younger generations.<h4>THE CHALLENGE</h4><ul><li>Create visually appealing website that’s not only clear in navigations, but also emotionally engaging.</li><li>Build a website that's accessible on mobile and easy to use.</li></ul>It’s easy to make a website, there are so many tools available in the market for that. But how we create it that makes the different.We start with thinking, how our target audience will approach the website?Do they want to read what we have to offer? Or just go straight to what they are looking for?In LBB's case, we need the audience to care about the mission of the foundation.To get this, we create an emotionally engaging website with stories for the audience.But storytelling websites tend to be too long for standard internet users these days. Especially the younger demography.So we make sure to craft the contents around the ATF (Above The Fold, section of website when it loads before you scroll) that deliver enough impact for the audience to continue using the website.<h4>RESULT</h4><ol><li>Responsive website optimized for mobile, tablet, and desktop.</li><li>Emotionally appealing visual and better user experience.</li><li>Previously manual input in payment processing. Now the team have data on what payment channel is more popular, what item is best selling, and also audience data for remarketing.</li><li>Increase in conversion rate because of faster checkout process.</li></ol><h4>CREATION PROCESS</h4>Upon receiving the brief after a user discovery session, we split the team into two groups. One focusing on exploring visual elements that we needed to use, and the other is to focus on researching about our target audience.We combined both insights to create UX flow charts and mockups. And everything just went so smooth, that we thought the project was going to finish earlier, but then the unexpected come to surface.There was a problem with the current payment gateway, this mean we needed to find a new partner and reconfigure the flow chart.Luckily, the new partner had better clientele services, and we managed to integrate their system faster (they have better payment steps too, less friction for our short-attention-span audiences).While most foundations websites look more like a company profile page with lots of information to convince the audience. We went the other way.We chose to treat the home page like a squeeze page. The main goal of the this project was to increase lead conversions.So rather than distracting the audience by giving too much unnecessary information, we provided just enough content and let them go to the social media to see LBB's program in action (the links to the social media pages were also provided).<h4>PROBLEM WE FACED</h4><ol><li>There are 2 or more decision maker.</li><li>Long bureaucracy / paper work.</li><li>Sudden immediate changes.</li></ol><h4>HOW WE OVERCOME</h4><ol><li>We stay flexible, and help to consult on decision being made.</li><li>We keep on communicating with client on the legality issues.</li><li>We move fast and agile in troubleshooting.</li></ol>

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